Informative Guidelines

People-Centric Informative Guidelines


  • What is the Ayush Quality Mark?
  • The Ayush Quality Mark is India's first unified, globally benchmarked quality recognition system for AYUSH products and services, launched by the Hon'ble Prime Minister in December 2025.

    Who Anchors the Programme?

    The programme is anchored at AYUSHEXCIL, which also acts as the official certificate-issuing authority.

  • Who Can Apply?
  • You can apply if you are involved in:

    Products

    • Ayush medicinal products
    • Botanicals
    • Medicinal plants
  • Services
    • Ayush hospitals, clinics, day-care centres
    • Ayush wellness centres
    • Medical value travel facilitators
    • Ayush product testing laboratories

    What Standards Are Covered?

    Standards are aligned with:

    • WHO & WHO-GMP standards
    • ISO standards (9001, 7101, 17025, 22525)
    • Codex norms
    • ISQuaEEA healthcare standards
    • WHO GAP/GACP
    • Importing country regulations

    Validity of Ayush Quality Mark

    Ayush Quality Mark is valid concurrently with the certification/accreditation to identified global standards which forms the basis of grant of Ayush Quality Mark

    How Simple is the Process?

    • Fully online
    • Faceless and desk-based
    • Transparent evaluation
    • End-to-end monitoring

    What Documents Are Available?

    A complete System Document is available covering:

    • Eligibility criteria
    • identified global standards
    • Application form
    • Fee structure
    • Agreement format

    The Ayush Quality Mark helps you:

    • Gain global trust
    • Improve export readiness
    • Enhance service credibility
    • Build consumer confidence
    • Align with international buyers' requirements and regulators

    Where to Apply?

    All official documents and application details are available at:

    www.ayushexcil.in will direct you to http://www.ayushqualitymark.in/

    Visit directly http://www.ayushqualitymark.in/

    Guidance On Verifying Authenticity Of ISO / HACCP Certificates For Ayush Industry